Pricing and economics

Proposed internal anchorsLink

All amounts below are INR planning assumptions, excluding taxes and client pass-through spending. They are neither market benchmarks nor approved public prices.

• Diagnostic: 30,000–60,000 for roughly 5–10 founder hours.

• Defined sprint: 75,000–150,000 for roughly 12–22 hours.

• Larger project: from 250,000 after discovery and a separate estimate.

• Care only: 20,000–30,000 monthly for roughly 3–4 hours on one accepted site, with separate incident limits.

• Standard partnership: 60,000 monthly for up to 10 hours. Extended: 110,000 for up to 18 hours.

• Capped time-based work: proposed anchor of 6,000 per founder hour.

Range endpoints must match effort. A 30,000 diagnostic requiring 10 hours yields only 3,000 per hour before external cost and fails the proposed floor.

Quote calculationLink

Net revenue per founder delivery hour = (earned fee − direct external delivery costs) ÷ all attributable founder hours.

Proposed minimum fee = founder hours including risk allowance × 5,000 + direct external costs. Include meetings, review, specialist oversight, rework risk and handover. Passing the floor is necessary but does not establish attractive scope or capacity. Reduce deliverables rather than discounting unchanged work; document bounded exceptions with reason, exposure and expiry.

Example: fee 300,000; external cost 80,000; founder estimate 35 hours plus 7 risk hours. Net hourly revenue is 220,000 ÷ 42 = 5,238. The minimum fee screen is 290,000. At 55 hours it falls to 4,000; with costs also rising to 110,000 it falls to approximately 3,455.

Monthly planning modelLink

Proposed founder allocation is 240,000, overhead 40,000 and desired surplus 120,000. Required revenue with no direct costs is 400,000, supporting the 5,000 floor at 80 delivery hours. Founder allocation is a management cost, not a prescribed salary or accounting treatment.

Lean scenario: revenue 240,000, external cost zero, 40 delivery hours, deficit 40,000. Balanced: revenue 405,000, external cost zero, 67 hours, surplus 125,000. Specialist: revenue 540,000, external cost 120,000, 75 hours, surplus 140,000. All deduct the same 280,000 overhead and owner allocation.

Break-even is 280,000 without external costs; at a constant 20% direct-cost ratio it is 350,000. Maintaining the 120,000 surplus at that ratio requires 500,000. These are illustrative equations, not forecasts.